Background
Our Maidenhead client wanted to sell their property as they wanted to downsize and move to a low maintenance property - they reached out to us for help.
The property is a 5 Bedroom Edwardian villa located in Berkshire.
Here are some of the before images ...
Brief
The Maidenhead property was a family home and needed some attention both internally and externally. We call these red flags. Examples of red flags we found include - electrical, damp and general décor and repairs throughout.
Following an initial telephone conversation with the client, we followed this with a home staging consultation. At the consultation we assessed the property in detail inside and out. At the end of the consultation, we shared our initial findings.
The property has stunning Edwardian features and we wanted to bring it to life by tackling the repairs and then creating defined spaces within a number of rooms.
Following the visit, we issued our detailed home staging consultation report setting out the plan of action. We had a call with our client to run through the consultation report and they gave us the go ahead to start.
Plan of Action
This property required a number of repairs followed by staging:
Address pigeon issue
Remove and replace flooring, décor, new blinds on second floor
Hallway décor, new blinds
Décor in dining room
Remove and replace flooring in second and middle hallways and landings
New blinds were selected and fitted in various rooms
Prepare and stain vestibule door and banister
Address electrical issues
Repairs throughout eg. plasterboard, plaster hole and decor in ceiling and recreate coving, remove dated wall scones and make good walls prior to décor
Prepare and paint external paintwork around front door
Fit door knocker
Add more storage capability in box room
Replace/ add door handles
Remove overgrown shrubs in front garden, cut back hedge on road side, adding planting to front and rear
Clear out 2nd floor
Clear out damaged furniture generally
Sort through family possessions and move to new locations or dispose of (within home, charity and refuse)
Complete staging installation on 2nd floor, creating two new bedrooms
Complete staging solution by turning games room into dining room
Creating new dining nook in kitchen
Creating new home office
Accessorise throughout and blending our pieces with existing client pieces
Professional photography
Results
The property transformation is incredible! We created a welcoming family home with each room given a distinct purpose. We also created a designated home office.
The original property valuation was £795,000 and once we'd addressed the red flags and staged the property, the valuation was increased. The property sold at £900,000 - an incredible £105,000 increase!
The property was put on the market on 27 December 2021 with an open house planned for 8 January 2022. Our client received 18 requests to view the property, 16 buyers booked to view the property, 14 buyers turned up for the open house and there were numerous buyers who were interested in taking this further. On the following Monday, there was a second viewing and two days later there was a full ask offer of £900,000, followed by multiple second viewings!
The client invested 1.3% of the achieved sale price in addressing the numerous red flags followed by the staging.
We are delighted for the client and wish them all the best for the future.
Testimonial
Here is our client's review.
"Deciding to work with sort style and stage is one of the best decisions I ever made. Ceri completely transformed a tired and dated house (and person) into something amazing (the house, not the person!)
She took the stress out of everything, and approached the project with extreme professionalism, a keen eye and incredible efficiency. She has an amazing ability to see what needs to be done, and is able to do this whilst still respecting personal taste.
The end result is a house which appeals to a wide range of people, and which has increased in value. Ceri’s has an enviable talent for sourcing goods and services, and her team is also brilliant.
They are responsive, respectful and very good at their jobs. I don’t have the words to recommend sort style and stage highly enough - they’ve given me back a house I had once loved but had fallen out of love with, and they’ve done it with speed, sensitivity and all round brilliance!"
C Reid
How we can help you
Our staged properties sell on average within 7 days and for 10%-30% more. If you need help with selling and would like a complimentary call to understand how we can add tangible value to you, reach out to us on: +44 7984 005 626.
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