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House Buying - The New Frontier

Updated: Jul 10, 2020

A recent survey by® concludes that with the right technology, nearly 25% of people in the US would be open to buying a home without seeing it in person.

The survey found that consumers, especially younger demographics, want virtual tours and are warming to the idea of buying a home without visiting it in person. The key findings of this US survey are:

- 83% noted that their living situation has not changed due to COVID-19.

- 68% stated their plans either to move or not move had not changed because of Covid-19.

- With access to accurate listing data, detailed photos, virtual and live video tours, 24% would be willing to buy a home without seeing it in person and 30% would be willing to rent one.

"... we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward."

said Nate Johnson, CMO,®.

- When asked to select which technology features would be most helpful when deciding on a new home, responses in order of preference were:

  1. 61% prefer a virtual tour

  2. 58% want accurate and detailed listing information

  3. 53% want accurate and detailed neighbourhood information

  4. 51% want high quality listing photos

  5. 39% require an agent or landlord to walk them through the property via video chat

Do you agree with the US position on how technology could help steer the buying process after Covid-19? Let us know at

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