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How to get 95% of potential buyers to contact your Estate Agent

Did you know that 95% of people are more likely to call your estate agent if your property has a 3D 360° virtual tour? Yes, that’s right.

If you are thinking of selling, it is important to add value to your property in order to maximise your chances of selling quickly and for more. Whilst COVID-19 continues to warrant appropriate measures to ensure all our safety, it also presents many difficulties for those of us trying to sell or buy property - if you are a seller, you may be nervous about letting strangers into your home and if you are a buyer, you may be uncomfortable with going into other people’s properties. This is where our innovative 3D 360° Tour service can effectively provide a helping hand. This is a stress free and quick solution to maximise the number of potential buyers that will contact your estate agent.

So How Does our 3D 360° Virtual Tour service work?

Our 3D 360° Virtual Tour service uses the industry leading digital solution from Matterport. Matterport is the leading spatial data company focused on digitizing and indexing the built world. Their all-in-one 3D data platform enables anyone to turn a space into an accurate and immersive digital twin which can be used to design, build, operate, promote, and understand any space.

Using Matterport, our service allows potential buyers or tenants to take part in a 360° virtual walk through of your property at their own pace, accessible online 24/7 from anywhere in the world.

So what do the Statistics Show?

Here’s some interesting facts about the power of 3D 360° Virtual Tours:

  • Sell at a 4-9% higher sales price

  • Decrease time on market by up to 31%

  • 90% of buyers are more compelled by a listing with a 3D 360° virtual tour

  • 99% of sellers say a 3D 360° Virtual Tour would give their listing a competitive edge

  • Viewers are shown to be 300% more engaged with a Matterport 3D 360°virtual tour than they are with 2D imagery

More about the Functionality of Matterport

The Matterport functionality allows:

  • Dollhouse view - you can rotate the property 360° so you can view it from all angles

  • The Floorplan - this shows you every room on each level

  • Floor to Floor - this allows you to move between the floors

  • Measurement Mode - you can accurately measure between any two points so this is a very useful tool if you want to work out whether your furniture will fit

  • 4K print-quality photos

  • Guided tours

Matterport works well in any property scenario including in commercial spaces.

The Process

At Your Premises

The process is not only convenient for you, it ensures your safety every step of the way.

When our professional enters your property, social distancing measures will be followed to ensure the safety of all individuals in the property.

Prior to beginning the 'scanning' we will have staged your property so it showcases what's on offer for your potential target market.

Here's how the process works:

  • We'll close any doors you do not want to be included in the tour. For example your coat cupboard or the cupboard under the stairs.

  • We'll put away any personal items eg. pictures on the walls.

  • We'll turn on any lighting, where relevant, to ensure a constant source of lighting.

  • All pets and people should now leave otherwise the quality of the scanning will be affected.

  • A defined path will have been determined to give the tour the best flow.

  • The Matterport camera is positioned at the same fixed height and at relevant scanning points in each room - we try to imagine there is a human doing this so we can replicate where they are likely to stand.

  • We now turn on the Matterport camera and wirelessly connect it with an ipad.

  • As the ipad drives the process, we create a placeholder (this is referred to as the model) to capture the images of your property. Once the model is saved, we start the scanning process by hitting the record button on the ipad. A "mini map" is created by the camera - this is a top down perspective of the area being captured and the scanning positions within it. The camera is then moved to the next position and so on until the scanning process captures the entire room.

  • The scanning is repeated for each room, including corridors, on the first level.

  • The stairs are then scanned (if relevant).

  • The scanning process then continues on the next level. This process is repeated until the entire property is scanned. Even outside can be scanned.

Once the scanning is complete, this is the end of the on-site visit.

Back at the Office

After we've left, there's some further work required by us. We will edit the data as required and then upload the model to the Matterport cloud. You can then access your model at any time and from anywhere. You can also then share your model with your estate agent so this is included in your marketing collateral to maximise your chances of attracting your target market.

Benefits of Matterport's 3D 360 Virtual Tour

There are many benefits in using Matterport's 3D 360°virtual tour including:

  • It gives a better perspective of the property so it will answer more of the questions that your buyer will have

  • You are more likely to get serious prospects who have familiarised themselves with your property using the 3D 360° Virtual Tour

  • Reduces the footfall through your property thereby keeping you safe

  • Showcases your home in a way that stands out from 2D statically photographed homes

  • You are likely to sell quicker (31% less time on the market)

  • You are likely to sell for more (4-9% of the sale price)

Case Study

Here's an example of how Mattterport can really bring to life a property.

How much does it Cost?

Given the potential impact this will have to attract your target market, the investment is low.

Our service includes:

  • 3D 360 Virtual Tour

  • Highlight Reel which shows all of snapshots in a filmstrip

  • 8 Text Matter Tags to highlight key features in a room

  • 4x 360 Photos so you can showcase particular rooms

  • Hosting For 9 Months by Matterport

  • Matterport Labels to describe rooms

  • Virtual Reality (this requires compatible equipment - not provided)

Prices start from £250

Why sort style and stage is different to other Stagers

We’ve bought and sold many properties over 20+ years so we’ve seen first hand how the home buying process works. The buying process can be fraught with problems and so we want to lessen the stress for you and help you sell.

At sort style and stage we are always looking at innovative ways to improve your chances of selling. This is why we're the first home stager to offer this innovative 3D 360° service. It also ensures your safety. Creating a virtual tour will significantly boost interest in your home, development or investment by allowing buyers to view the property with ease and at any time and from anywhere in the world.

Using our staging and imagery services will maximise your chances of attracting your target market.

We’re here to help you with all your needs, so email us at info@sortsyleandstage.cim to arrange your no-obligation call with your local home staging consultant

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